HOW DOES A BRIEF WORK?

> And how does it unfold at Asubaka Studio?

Written material used

The creative brief is generally a digital document, often created in PDF or Word format to facilitate sharing and collaboration. It may include detailed sections, tables, and illustrations to clarify ideas.

What is a creative brief?

A creative brief is an essential document in the video creation process, serving as a guide for creators. It establishes the client's expectations, campaign goals, product features, and the necessary details to produce content aligned with the client’s vision. It’s a roadmap that guides the creative team in project development while ensuring all stakeholders are on the same page.

How does a creative brief unfold?

1. Initial contact:

• Videoconference/phone call with the client: Discussion to understand the needs and objectives of the project.

• Key questions: What are the client’s expectations? What are the deadlines? What are the key points of the product or service?

2. Drafting the brief:

• Summary of objectives: A clear definition of what the video should accomplish.

• Product description: Information about the product or service being promoted.

• Target audience: Who is the intended audience?

• Tone and style: What is the desired visual and tonal style?

• Distribution platforms: On which channels will the video be broadcast?

• Budget and timeline: Budget estimates and deadlines.

• Presentation and approval:

• Submission to the client: Presentation of the brief for approval.

• Revisions: Adjustments based on client feedback.

4. Creative development:

• Concept development: Generation of creative ideas based on the brief.

• Production: Creation of the content according to the brief's guidelines.

The creative brief provides a clear roadmap for the production team, ensuring that all aspects of the video align with the client’s vision and the target audience’s expectations. By working from this document, the creative team can generate ideas that capture the essence of the project and create an engaging and effective video.

Visioconference with a client

Example of a Brief for a 3D Animation